ASO & SEO
ASO + SEO: Grow Beyond the App Stores
We combine ASO and SEO to increase your app’s visibility not only across the App Store and Google Play, but also in search engines. We optimize your app store presence and develop your website as an additional source of organic traffic.
EXPAND BEYOND THE APP STORES
ASO helps improve your app’s visibility in the App Store and Google Play, but potential users also search for solutions beyond the stores. Combining ASO and SEO expands your product’s organic presence and helps attract relevant users through web search.
If users search for products or solutions like yours on Google, SEO provides an additional organic acquisition channel. It helps you reach potential users beyond the App Store and Google Play and connect web search demand with your product.
When competition in the App Store and Google Play is high, ASO alone may limit how far you can expand your organic reach. SEO adds another source of visibility and helps potential users discover your product beyond the app stores.
ASO and SEO can be adapted to different markets and local search behavior. Localized app store listings and website pages help expand your product’s visibility across target countries — both in app stores and search engines.
UNIFIED ORGANIC GROWTH STRATEGY
We combine ASO and SEO within one strategy to grow your product’s organic visibility across app stores and search engines.
Unified Search Strategy
We analyze search queries across the App Store, Google Play, and Google to identify relevant growth opportunities for both your app and website.
Conversion Rate Optimization (CRO)
We optimize user touchpoints across your website and app store pages to make the journey from search to installation clear and consistent.
International Growth & Localization
We expand your product’s organic visibility across target markets, both in app stores and search engines..
INTEGRATED ASO & SEO PROCESS
ASO and SEO work together within one process — from search demand analysis to implementation, performance monitoring, and ongoing optimization.
Search Query Research & Analysis
Search queries and competitors across the App Store, Google Play, and search engines are analyzed to identify relevant opportunities for both the app and website.
Building a Unified Search Strategy
Target search queries are defined for ASO and SEO and mapped across the app store listing and website structure.
App & Website Optimization
App metadata and localizations are optimized alongside the existing website, or new SEO-focused landing pages are developed where needed.
Performance Analysis & Ongoing Optimization
App and website rankings, visibility, and organic traffic are monitored to evaluate performance and identify the next opportunities for growth.
SYNCHRONIZED TIER ARCHITECTURE
No automated guesswork. Select the precise operational depth calibrated to bridge your mobile asset metrics and global web search nodes.
Synergy Foundation
Designed for new app entries or critical re-launches aiming to capture web search visibility loops from day one.
- Cross-Network Semantic Synthesis & Core Keyword Harvesting
- 1 Localized Store Text Metadata Pack (Title, Subtitle, Keywords)
- 1 Target Web Landing Page Optimized for Google Search Snippets
- Core On-Page Tag Layering & Schema Markup Integration
- 14 Days of Post-Deployment Store and Web Ingestion Surveillance
Omnichannel Retainer
Continuous, multi-iterative optimization loops scaling your app presence inside stores and out on the web.
- Continuous Metadata & Multi-Layered Topic Hub Adjustments
- Up to 3 Global Storefront Sub-Locales Managed Under One Topology
- Iterative Visual A/B Sprints (Icon/Screenshots) & Landing Page CRO
- Elimination of Organic-to-Paid (ASA/UA) Keyword Cannibalization
- Dedicated Senior Auditor & Multi-Regional Index Ingestion Tracking
Surveillance Node
Full enterprise cross-border tracking ecosystems routing raw search volume straight to revenue.
- 24/7 Google Search Console & App Console Ingestion Node Surveillance
- Uncapped Multi-Regional Lang Properties & Hreflang Index Protection
- Advanced Programmatic Web Landing Networks Built to Feed Store Apps
- Deep Organic Query-to-Direct Revenue Attribution Attribution Setup
- Priority Engineering Support & Customized Metric Performance Dashboards
In most cases, initial improvements can be seen within a few weeks, while significant growth typically takes 2–3 months.
Our focus is not just on speed, but on building sustainable, long-term organic growth.
- strengths and weaknesses
- missed growth opportunities
- clear, prioritized recommendations
We provide an independent expert perspective that helps identify blind spots, validate decisions, and strengthen your current strategy — without replacing your team.
What we do guarantee is a structured, data-driven approach focused on identifying the highest-impact opportunities and maximizing your growth potential.
We focus on understanding what actually drives growth.
We analyze, prioritize, and challenge assumptions — ensuring that every action is aligned with real impact, not just activity.
However, long-term growth usually requires continuous iteration, testing, and optimization.
We can either support your team ongoing or provide guidance for internal execution.
What is ASO and SEO Promotion: Organic App Growth in Stores and Search Engines
Users find mobile applications not only in the App Store and Google Play but also through search engines. Therefore, an organic promotion strategy can encompass two directions at once: ASO (App Store Optimization) — optimizing the application for app stores, and SEO (Search Engine Optimization) — promoting the website and its pages in search engines..
ASO helps improve app visibility within the App Store and Google Play for relevant search queries and works on converting the app page views into installations. SEO allows you to reach users who are looking for a product, service, or solution to their problem through Google and other search engines. While ASO and SEO operate on different search platforms, they can complement each other. Combining these directions allows you to expand the product's organic visibility: attracting users via internal search within app stores and creating additional entry points through web search.
ASO Promotion: How to Increase App Visibility in the App Store and Google Play
ASO (App Store Optimization) is a comprehensive optimization of a mobile application's store page in the App Store and Google Play. The primary goals of ASO are to increase app visibility for relevant search queries, expand target audience reach, and improve the app page conversion rate into installations.
ASO implementation involves two main directions:
- Text ASO: Gathering and analyzing semantics, assessing the relevance and potential of search queries, analyzing competitors, and optimizing app metadata. The strategy is tailored separately to accommodate the specific features of the App Store and Google Play: title, subtitle, keyword field, brief and full descriptions, and other indexable elements.
- Visual ASO: Analyzing and optimizing the icon, screenshots, videos, and other visual elements of the app page. Their task is to quickly convey the product's value, showcase key advantages, and increase the likelihood of a user transitioning from viewing the page to installing the app.
A distinct part of the process is A/B testing. It allows for testing hypotheses on real users, enabling data-driven decisions regarding changes to visual elements and positioning rather than relying on subjective assumptions. Test results are utilized for further conversion optimization and ASO strategy development.
SEO Promotion: How to Attract Users from Search Engines
SEO (Search Engine Optimization) is a comprehensive set of efforts aimed at developing the organic visibility of a website in search engines. For a mobile product, SEO creates an additional point of user acquisition outside of the App Store and Google Play.
Potential users might not look for a specific application in Google, but rather a solution to their problem: for example, a fitness program, a financial tracker, a graphic design tool, or a planning service. An optimized website allows you to capture such search demand through relevant queries and introduce the audience to the product even before they visit the app store.
SEO promotion includes search demand and competitor analysis, semantic collection and clustering, website structure development, technical and content optimization, internal linking, and working with other organic visibility factors. If the application does not have its own website, the strategy may include building a landing page or a full site from scratch with SEO in mind. As a result, the website becomes an additional organic acquisition channel: the user finds the product via search, learns about its features, and can proceed to the application's page in the App Store or Google Play.
A Unique Hybrid Promotion Service by Keytics
Keytics combines expertise from both fields — ASO and SEO. Founded by mobile and search marketing specialists, our agency views app and website promotion not as isolated processes, but as components of a unified organic growth strategy.
This approach enables us to address search demand at different stages of the user journey. We enhance the app's visibility inside the stores while simultaneously creating or optimizing its web presence to attract a relevant audience from search engines.
The comprehensive ASO + SEO approach allows you to build organic product promotion in two directions at once:
Unified Search Promotion Strategy
We analyze search demand across the App Store, Google Play, and search engines, utilizing this data to shape both ASO and SEO strategies. This helps drive product visibility within app stores as well as in web search.
Turnkey Website Development from Scratch
If the application does not have its own website yet, we can develop it from scratch: design the structure, prepare the content, and perform baseline technical and SEO optimization with a view toward future search engine promotion.
Flexibility to Match Current Goals
ASO and SEO can be utilized either as part of a single strategy or as independent streams. If the product only requires ASO at its current stage, we can focus entirely on promoting the app in the App Store and Google Play without integrating SEO.
Combining ASO and SEO helps expand the organic footprint of a mobile product and addresses search demand both inside and outside of app stores. At the same time, the strategy and toolset are selected individually — depending on the product, market, current visibility, and business objectives.
